Quick answer: GeraRide is a private-hire ride-hailing app available in the UK. Every driver holds a current PHV (Private Hire Vehicle) licence from Transport for London or the relevant local licensing authority; every vehicle passes DVSA and council MOT plus PHV-plate inspections. We charge riders from £4 base fare and pay drivers 80% of each fare (compared with Uber UK's typical 75%), accounting for the 2024 Supreme Court VAT ruling correctly on every trip.

The UK regulatory stack

Transport for London (TfL) — London private-hire operators, drivers and vehicles are licensed separately. GeraRide operates as a licensed operator in London; drivers must hold a TfL PHV driver licence; vehicles must be plated.
Local licensing authorities (England outside London, Wales) — set by district councils under the Local Government (Miscellaneous Provisions) Act 1976. Drivers and vehicles licensed by the council they plate in; cross-border operation requires us to dispatch within the licensing authority where we are licensed.
Scotland — Civic Government (Scotland) Act 1982 — taxi and private-hire car licensing by local authority (Glasgow, Edinburgh, Aberdeen etc).
Northern Ireland — Taxis Act (NI) 2008 — DVA administers taxi driver and operator licensing. Single NI licence regime.
DVSA / MOT — private-hire vehicles undergo stricter inspection than standard MOT; most councils require 6-monthly checks.
2024 Supreme Court Uber ruling — confirmed UK private-hire operators must contract as principal with passengers (not agent of driver). GeraRide contracts with the passenger; UK VAT applies to the full fare where we are above the registration threshold, and we remit accordingly.
2017 Pimlico Plumbers and 2021 Uber worker-status ruling — UK PHV drivers on app platforms are workers, not self-employed. GeraRide drivers receive National Living Wage floor, holiday pay accrual on actual drive time, and auto-enrolment pension.
UK GDPR / ICO — rider and driver data processed under UK GDPR.

UK pricing in pounds sterling

Base fare: £3.20 (London) / £3.00 (outside London)
Per minute: £0.18 / £0.15
Per mile: £1.30 / £1.10
Minimum fare: £4.80 / £4.20
Airport fee pass-through: Heathrow £3, Gatwick £5, Luton £5, Stansted £7, Manchester £3 (actual airport charges at cost)
Driver take-rate: 80% of fare (vs 75% on Uber UK baseline)
VAT: 20% standard, included in the rider-facing fare per 2024 Supreme Court ruling

Fair comparison with UK alternatives

Uber UK — dominant market share. Now VAT-inclusive, driver take ~75%.
Bolt — Estonian, strong in London and mid-size UK cities. Lower commissions at expense of surge volatility.
FreeNow (formerly mytaxi) — licensed Black Cabs and PHVs, strong in London.
Addison Lee — premium London operator, B2B-heavy.
Veezu — regional UK PHV consolidator (Cardiff, Bristol, Birmingham).
Local black-cab ranks (LCDC-affiliated) — Hackney Carriage, no app needed, metered fares.
GeraRide — 80% driver take, minimum-wage floor, correct VAT handling, multilingual driver-app.

Real UK use case — a Manchester airport transfer

A family travelling from Didsbury to Manchester Airport Terminal 2 at 4am. GeraRide quotes £24 upfront, confirms a Toyota Prius PHV, arrives at 3:47am. Driver receives £19.20 (80% of fare net of VAT), the platform retains £4.80 inclusive of VAT remittance. Uber would have quoted £28–£32 at surge. Black cab from a Manchester rank typically £38–£45.

UK coverage

Live in Greater London (TfL-licensed operator), Manchester, Birmingham, Leeds, Edinburgh, Glasgow, Cardiff, Belfast, Bristol, Liverpool, Sheffield, Nottingham, Newcastle, Brighton, Cambridge, Oxford and the Home Counties. Airport surcharge transparency on every quote.

Related Gera services for UK drivers and riders

GeraSure — private-hire insurance comparison (fleet and individual)
GeraCash — UK driver payout in GBP, EUR for cross-border drivers (Ireland)
Gera Prime — discounted fares on GeraRide and cross-product benefits

What we cannot do

Dispatch unlicensed vehicles or unlicensed drivers — illegal
Operate cross-border into authorities where we are not licensed
Undercut National Living Wage on driver earnings

Next step

Download the UK app. Your first ride comes with a £5 credit.